Product Prioritization

Problem

Having trouble prioritizing the product roadmap? Still mining customer feedback from ad-hoc sales calls, NPS scores, or App Store reviews for product ideas? You get sporadic feedback but they are never systematic or rigorous to drive actual changes.

Solution

Picture this outcome: An automated survey program, a rigorous sampling framework, and in-depth diagnostics covering all aspects of your product and brand experience (and competitors'), so you keep a pulse on customer and brand sentiment, know exactly how to stack rank product priorities.

This could be a one-time or recurring research program. Measure often, know better.