High Value Customer Profiling

Problem

Before you can cast a wide net for scale, laser focusing on your most successful, high value customers is crucial for early growth.

Who are your high value customers? How are they differentiated from each other and from competitors? How do you grow each of them strategically?

Solution

Don't think of your customers as a certain demographics. Think them as certain behavioral characteristics, or use cases.

If you've had customers already, we'll dive deep into your usage/sales data first. If you don't have customers yet, we'll start with market surveys or focus groups.

The outcome is a robust framework that allows you to gain clarity on high value customers, know how to prioritize around them, quantify different use cases (if data is available), identify key growth drivers for each segment, and informs your long-term product roadmap.